My Journey Selling T-Shirts on Etsy and Amazon: How to Sell T-Shirts

Do you want to know how to sell t-shirts on Amazon and how to sell t-shirts on Etsy effectively? 

Two years ago, I started a journey that would change my life forever. I decided to explore how to sell t-shirts on Etsy and Amazon. 

How to sell tshirts on Etsy

Simple Idea of Selling Tshirts

This is the story of my journey, the strategies I used, and how I turned a side hustle into a profitable business.

It all started with a simple idea. I wanted to create t-shirts with unique designs that reflected my personality and interests. 

I had some graphic design skills and a passion for creating art. But I had no idea how to sell t-shirts online.

I started by doing some research. Etsy and Amazon kept popping up as popular platforms for selling t-shirts. I decided to give both a try and see which one worked best for me.

Setting Up Shop on Etsy

Etsy is known for its handmade, vintage, and unique items. It seemed like the perfect place to start. Here's how I set up my shop:

The first step was to create an account on Etsy. It was straightforward, and within minutes, I had my account set up.

Next, I opened a shop on Etsy. I chose a name that reflected my brand and style. This step required a bit of creativity, but it was fun coming up with a catchy name.

I started by listing a few t-shirt designs. I made sure to write detailed descriptions, use high-quality images, and set competitive prices. 

I also used relevant keywords like "unique t-shirts" and "custom designs" to help my listings appear in search results.

To attract customers, I promoted my shop on social media and through word of mouth. I also joined some Etsy communities and forums to connect with other sellers and potential buyers.

My First Sale on Etsy

The day I made my first sale on Etsy was unforgettable. It was a simple black t-shirt with a witty quote that I designed. The notification on my phone brought a rush of excitement. 

I quickly processed the order, packaged the t-shirt, and shipped it off. That first sale gave me the motivation to keep going.

Challenges on Etsy

Despite the initial success, selling on Etsy came with its challenges. The biggest hurdle was standing out in a crowded marketplace. There were thousands of t-shirt sellers, and competition was fierce. 

I realized that I needed to constantly update my designs, improve my listings, and stay active in promoting my shop.

Exploring Amazon

While Etsy was a great start, I wanted to expand my reach. 

That's when I decided to explore how to sell t-shirts on Amazon. Amazon is one of the largest online marketplaces in the world, and it offered a huge potential customer base.

Selling T-Shirts on Amazon

Selling on Amazon was a different experience compared to Etsy. Here's how I got started:

I signed up for an Amazon Seller account. This process was more involved than Etsy, but the potential rewards were worth it.

Amazon offers two selling plans: Individual and Professional. I chose the Professional plan because it offered more features and lower fees for higher volumes of sales.

I started listing my t-shirts on Amazon. The key was to use high-quality images, write detailed descriptions, and use relevant keywords like "funny t-shirts" and "graphic tees" to improve visibility.

I decided to use Fulfillment by Amazon (FBA). This meant that Amazon would handle the storage, packaging, and shipping of my t-shirts. 

It was a bit more expensive, but it saved me a lot of time and hassle.

First Sale on Amazon

Getting my first sale on Amazon was just as exciting as the first one on Etsy. It was a sign that my efforts were paying off. 

The customer left a positive review, which helped boost my credibility and attract more buyers.

Strategies for Success

Over the past two years, I have tried various strategies to increase my sales on both Etsy and Amazon. Here are some of the most effective ones:

I focused on creating unique and eye-catching designs that stood out. This helped attract a niche audience who were looking for something different.

I made sure to use relevant keywords in my listings to improve visibility in search results. This was crucial for both Etsy and Amazon.

I ensured that my t-shirts were of high quality. This led to positive reviews and repeat customers.

I used social media platforms like Instagram and Facebook to promote my t-shirts. Posting regular updates and engaging with my audience helped drive traffic to my listings.

I ran special promotions during holidays and events. This boosted my sales significantly during peak seasons.

My Profits and Growth

Now, let's talk numbers. In the first year, my earnings were modest. I made around $10,000 in total, with the majority coming from Etsy. 

However, as I refined my strategies and expanded my product range, my earnings grew.

In the second year, I saw a significant increase. My total earnings from both platforms reached $50,000. Here's a breakdown:

- Etsy: $20,000

- Amazon: $30,000

The growth on Amazon was faster due to the larger customer base and the benefits of using FBA.

Lessons Learned

This journey has taught me several valuable lessons:

Success doesn't happen overnight. It takes time, effort, and persistence to build a profitable business.

The e-commerce landscape is constantly changing. Being able to adapt to new trends and market demands is crucial.

Keeping customers happy is the key to long-term success. Providing excellent customer service and quality products leads to positive reviews and repeat business.

There's always something new to learn. Whether it's new marketing techniques or design trends, staying informed and updated is essential.


Selling t-shirts on Etsy and Amazon has been a rewarding experience. It's not just about the money, but also the satisfaction of creating something that people love. 

The journey from zero to profitable has been filled with challenges and successes, but every step has been worth it.

If you're thinking about starting your own t-shirt business, my advice is to go for it! 


This is my story of how I learned how to sell t-shirts on Etsy and how to sell t-shirts on Amazon and turned it into a successful business over two years. I hope it inspires you to start your own journey and achieve your goals.

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